Marketing Manager, Activation - New York

June 5, 2026

Other Jobs To Apply

<div class="content-intro">At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.</div>Title: Regional Activation Manager Location: Remote - New York Job Type: Full Time | Exempt About the Role: The Regional Activation Manager drives localized marketing initiatives in support of Curaleaf’s sales teams within an assigned region. This remote role partners closely with national brand teams, providing strategic input on promotions and activation plans while ensuring consistent brand execution across the route-to-market (RTM). The ideal candidate is a creative, detail-oriented marketer who thrives on bringing brands to life through regional activations, events, and partnerships—all while balancing strategy, execution, and compliance in a highly regulated industry. What You’ll Do: Regional Marketing Execution <ul> <li>Execute national and regional marketing plans, tailoring them to local market dynamics and regulations.</li> <li>Manage activation calendars, track execution, and distribute promotional materials across the region.</li> <li>Manage incoming field requests for assets (digital, POS, etc.).</li> </ul> Channel, Outlet & Event Activation <ul> <li>Lead merchandising and POS execution, ensuring brand consistency.</li> <li>Plan and manage local events, pop-ups, and demos; oversee regional budgets.</li> <li>Coordinate event calendars and ensure flawless activation.</li> </ul> Cross-Functional Collaboration <ul> <li>Partner with sales, marketing, and compliance teams to achieve regional goals.</li> <li>Serve as a brand expert and uphold brand standards across all initiatives.</li> </ul> Promotions & Product Launches <ul> <li>Coordinate regional product launches and ensure retail and sales teams are prepared with all necessary materials and support.</li> </ul> Customer Engagement & Brand Advocacy <ul> <li>Build brand excitement across the RTM and engage with local influencers to enhance visibility and advocacy.</li> </ul> What You’ll Bring: <ul> <li>Bachelor’s degree in Marketing, Business Administration, or related field.</li> <li>4-6 years of field marketing and activation experience.</li> <li>Proven expertise in event planning and execution.</li> <li>Passion for the cannabis industry and consumer (both active and curious).</li> <li>Strong organizational and calendar management skills with the ability to juggle multiple priorities.</li> <li>Experience managing regional brand pages or digital platforms.</li> <li>Creative and innovative mindset with the ability to succeed in a tightly regulated environment.</li> <li>Willingness to travel and collaborate across multiple markets.</li> </ul> Even Better If: <ul> <li data-start="2590" data-end="2615">MBA or advanced degree.</li> <li data-start="2618" data-end="2721">Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).</li> <li data-start="2724" data-end="2780">Experience partnering with event or creative agencies.</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="title">Connecticut Hiring Range</div><div class="pay-range">$87,000—$96,500 USD</div></div></div><div class="content-conclusion">What We Offer: <ul> <li style="line-height: 1;">Career Growth Opportunities</li> <li style="line-height: 1;">Competitive Pay and Benefits</li> <li style="line-height: 1;">Generous PTO and Parental Leave</li> <li style="line-height: 1;">401(K) Retirement Plan</li> <li style="line-height: 1;">Life/ Disability Insurance</li> <li style="line-height: 1;">Community Involvement</li> <li style="line-height: 1;">Referral Bonuses and Product Discounts</li> </ul> Benefits vary by state, role type, and eligibility. Follow us on Social Media: Instagram: <a href="https://www.instagram.com/curaleaf.usa/" target="_blank">@curaleaf.usa</a> Twitter: <a href="https://x.com/curaleaf_inc" target="_blank">@Curaleaf_Inc</a> LinkedIn: <a href="https://www.linkedin.com/company/curaleaf/mycompany/">Curaleaf LinkedIn</a> Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcuraleaf.com%2F&data=05%7C02%7CAna.Ruiz-Riquer%40curaleaf.com%7Ca66c82baa6e44331934d08dcb2291009%7C24611620a8ee4b1a973bd8960883fa48%7C0%7C0%7C638581136656718627%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=N0lv2NXutTnrIrmGCp9ZiXjkh6QVY1WaLJaJqRN0BzU%3D&reserved=0">Home | Curaleaf | Cannabis with Confidence</a> Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis. Our Values: <ul> <li style="line-height: 1; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Lead and Inspire. </li> <li style="line-height: 1; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Commit to Win. </li> <li style="line-height: 1; font-family: helvetica, arial, sans-serif; font-size: 12pt;">ONE Curaleaf. </li> <li style="line-height: 1; font-family: helvetica, arial, sans-serif; font-size: 12pt;">Driven to Deliver Excellence. </li> </ul> Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Individuals adversely impacted by the war on drugs are encouraged to apply. Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf. ***Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas. ***Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate’s immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer. </div>

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

DISCLAIMER